Expand Into the Gulf's Fastest-Growing Health Market
Aotara gives NZ health & wellness suppliers verified access to GCC buyers, with built-in compliance and end-to-end documentation.
Why the Gulf?
The GCC represents one of the world's most attractive markets for premium health and wellness products — and New Zealand is uniquely positioned to serve it.
The Gulf health and wellness sector is projected to reach AED 9.44 billion, driven by rising consumer demand for premium, natural products.
GCC nations import up to 85% of their food and health products, creating massive opportunity for quality exporters.
The NZ-GCC Free Trade Agreement eliminates tariffs on 99% of New Zealand exports, making Gulf market entry more viable than ever.
Your Path to GCC Markets
From initial application to your first transaction, we guide you through every stage of GCC market entry.
Apply & Verify
Submit your business credentials, product portfolio, and export history. Our vetting team reviews your application within 5 business days.
Compliance Prep
Receive guided support for SFDA, ESMA, GSO, and Halal certification requirements specific to your product categories.
List Products
Publish your verified product catalog with bilingual documentation, certifications, and compliance-ready packaging specifications.
Connect & Transact
Get matched with verified GCC importers and distributors. Manage orders, documentation, and communications through a structured workflow.
What's Included
Every supplier on Aotara gets access to a comprehensive suite of tools and services designed for Gulf market entry.
Compliance Guidance
Step-by-step support navigating SFDA, ESMA, GSO, and Halal certification requirements. We identify exactly what your products need for each target market.
Document Management
Centralized storage and tracking for certificates of analysis, GMP documentation, Halal certificates, health claims, and Arabic-translated labels.
Buyer Matching
Our algorithm matches your product categories and export capacity with verified GCC importers actively seeking New Zealand health and wellness products.
Bilingual Support
All product listings, documentation, and communications are supported in both English and Arabic to bridge the language gap with Gulf buyers.
Market Intelligence
Access real-time insights on GCC market demand, pricing trends, competitor activity, and regulatory changes that affect your product categories.
Dedicated Support
A named account manager who understands your products and the GCC landscape, available to guide you from application through to your first transaction.
Transparent Pricing
Clear, upfront pricing with no hidden fees. Choose the tier that fits your export ambitions.
Standard
Ideal for first-time exporters entering the GCC market
Market entry fee (one-time)
- 5–8% commission on facilitated transactions
- Compliance checklist and documentation templates
- Product listing on the Aotara marketplace
- Buyer inquiry access and messaging
- Bilingual product profiles (EN/AR)
Premium
For established exporters seeking full concierge service
Tailored to your export volume and needs
- Everything in Standard
- Compliance concierge — hands-on certification support
- Priority buyer matching and introduction
- Dedicated account manager
- Market intelligence reports and trend analysis
- Arabic label design and translation services
Contact us for custom enterprise arrangements for high-volume exporters.
Ready to Enter the Gulf Market?
Join a growing network of New Zealand health and wellness exporters reaching verified GCC buyers through Aotara.